What is NODE?
We’re dedicated to the craft of solving problems, and doing it in a remarkable way. We’re pretty sure you are too. NODE is a way of connecting Scorpion to the heart of design.
LEARN MOREThe Doctor is Out
Actually, we don’t have one of those, but we appreciate your enthusiasm! Stay tuned!
keynode articles
artwork by James White
Volume One, Issue TwoMay 23, 2018
Design is a key differentiator in driving business success and customer engagement. In a study conducted by the Design Management Institute reviewing business performance for design-driven companies as compared to the S&P Index over a decade (2004-2014), design-driven companies consistently outperformed the S&P by 219%.
submitted by Garrett Schultz
Do you want to boost conversions on your website? As smart marketers know, your design can make all the difference. In this post, we’ll share 11 web design principles that will boost your conversion rate.
submitted by Christeanna McDonald
Banner blindness is a long-known web user behavior: it describes people’s tendency to ignore page elements that they perceive (correctly or incorrectly) to be ads. And, while webpage patterns and types of advertisements have evolved, banner blindness is still prevalent, our recent research shows.
submitted by Davis Bauman
guest article
Rock vs. country is the struggle that defines us as a nation (aside from all the other ones), but there's a category where country music beats rock hands-down. What can country and a beloved children's book teach us about good messaging? Rhoadey dives into the one thing that sets good messaging apart from just "pretty words" in his article about specificity and data-driven empathy.
written by David Rhoades
featured quote
Design, for me, is a way out of confusion. Because great design simplifies a very complicated world. Platon, photographer submitted by John Irwin
proud to present
designed for Franchise Team by Steve Jones
Franchise Team
project managed by Harry Donihue
When you design a site for members of KISS, you know you have to rock it. That’s exactly what Steve did with Rock & Brews. Drawing inspiration from classic rock icons, band gear, and their delicious food, Steve wowed them with a design tailor-made to make them stand out. With the addition of a preview link with working CTA amp knobs (thanks to Davis), we had a legendary site reveal, during which the client said "This is incredible, can you hear our minds being blown on your end?" Steve would also like to credit the many design team members who helped with their critique and collaboration. Be on the lookout for this beautiful site when it launches.
creator contests
Design challenges are a chance for designers to flex our muscles, face a problem, and solve it without relying on the same answers we always use. More importantly, they force us to explore the anatomy of design principles beyond what we do on a day-to-day basis.
The Challenge: Design a creative 404 page for a restaurant/eatery or outdoor brand.
winner: Jeremiah Bergman, Dominick Aznavour
The Challenge: Design a print ad or publication for something you are passionate about.
winners: Mikel "Tango" Tan, Vic Brazeau
get inspired
Volume One, Issue TwoMay 23, 2018
NODE is an extracurricular passion project created by Scorpions with a drive to share what inspires us. It is our goal to fuel creativity in the work of those around us and spread the joy of intentional design thinking to anyone who will listen!
Got something worth sharing? We’d love to see it! Submit articles, artwork, designs, quotes, and more here.
This issue was brought to you by many talented Scorpions.
If you would like to join the ranks next issue, say hi at node@scorpion.co.
